Book exhibition ”Someone will be lucky tonight”

We invite you to the book exhibition „Someone will be lucky tonight“ on the third floor of the library. In the exhibition you will discover books about advertising, its creation, the influence of advertising and many more books about the intricacies of advertising.

Advertising affects not only the human consciousness but also the subconscious. The consumer is generally reluctant to acknowledge that their purchasing behavior is the result of the effects of advertising. However, advertising is definitely one of the most important activities.